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NEWS
Press Release July 2009

edge IPK and Discoverture Solutions Establish Strategic Partnership

PHOENIX , July 15, 2009 --

edge IPK, a provider of insurance solutions which enable a secure, browser-based, internationalized presentation layer to provide all distribution channels an ideal user experience, and Discoverture Solutions, a leading IT solution and services provider specializing in the property/casualty insurance industry, today announced details of a newly-established strategic partnership between the two companies.

The edge IPK/Discoverture partnership combines and leverages the companies' respective core competencies to offer property/casualty insurers a built-to-fit presentation layer which provides complex, diverse insurance distribution channels and a wide-range of users with a consistent and user-friendly experience for new, as well as legacy, systems. Discoverture's expertise in insurance systems design and delivery combined with edge IPK's edgeConnect Open Presentation Platform (OPP) offers insurers a fresh approach and a cost-effective, quick-to-implement way to extend the life of legacy applications.

“Each day more insurers recognize the competitive value of a high-quality user experience, even when trying to extend the life of an existing legacy environment, and with that new awareness comes an increased focus on the presentation layer and the underlying architecture,” said Steve Addair, President of Discoverture Solutions. “edge IPK's edgeConnect offers insurers a highly-customized presentation layer to make all systems appear as one with an elegant user experience. Discoverture combines a thorough understanding of business processes with industry best practices to conceive and implement value-added technology solutions for clients, and we see a great fit with what edge IPK is bringing to the industry.”

A mature offering, first introduced in 2002 with version 4.5 announced earlier in 2009, edgeConnect is an Open Presentation Platform (OPP). The edgeConnect OPP enables insurers and brokers to create, visualize and deploy customized web applications supporting white labeling, multiple channels and internationalization. These web applications leverage existing legacy environments providing a cost effective, low-risk approach to meet the demands of a changing insurance market.

“We expect to see a lot of momentum and a drastic increase in demand for our edgeConnect product as insurers begin to re-architect and introduce a presentation architecture to deliver a quality user experience,” said Mike Williams, edge IPK's CEO. “We found great synergy with Discoverture and their commitment to delivering high-value solutions, on time and on budget. With our combined products and services, we have all the resources and tools in place to support mutual clients as they implement multi-channel distribution strategies, expand into new markets, and service a wide-range of customers.”

For further information about this strategic partnership or the products and services offered by edge IPK and Discoverture, please contact Amanda Powell of edge IPK at amanda.powell@edgeipk.com or 860-676-7797, or Monica Garduno of Discoverture at monica@discoverture.com or 602-393-2125 x206.

About Discoverture Solutions
Discoverture Solutions is an insurance industry-focused IT solutions and services provider headquartered in Phoenix, Arizona . Founded in 2002, Discoverture currently serves global markets with offices in the US, the UK and India . Discoverture's technology professionals combine a thorough understanding of business processes with industry best practices to conceive and execute value added technology solutions for its clients. For more information about Discoverture, please visit the company's website at www.discoverture.com

About edge IPK
Founded in 2001, edge IPK is a provider of insurance specific Web portal solutions to enable carriers to rapidly build business applications that deliver the highest quality user views and experience. Offering an attractive six month Return on Investment (ROI), edge IPK's edgeConnect solution enables carriers and brokers to easily and quickly develop and deploy front end user applications for a wide-range of users, including agency, consumer, call center and mobile. Whether managing multiple product portfolios, working through the challenges of inherited technologies resulting from mergers and acquisitions, or just looking to enhance the customer experience, edge IPK clients, including Zurichand Allianz, leverage the edgeConnect solution to more effectively operate and compete in today's global environment. Headquartered in the UK, edge IPK also has offices in the US and Netherlands.
Further information can be found at www.edgeIPK.com.

CONTACT:
edge IPK
Amanda Powell
amanda.powell@edgeipk.com
860-676-7797
or
Discoverture
Monica Garduno
monica@discoverture.com
602-393-2125 x206

 
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